Project 01 · LG Electronics
AI Home Retail Merchandising Program
LG BestShop · end-to-end physical merchandising · 2024–2025 · Contribution 100%
Challenge
Drive foot traffic into a new-category AI Home booth amid dozens of competing displays in a destination-purchase store.
Approach
Localized LG's global brand guidelines into a Korean-market experience — "the home responds to me" — built on transparent OLED + real IoT devices + kiosk interaction.
Ownership
Sole owner of annual budget (forecasting · contracts · invoicing), vendor sourcing & contracts, on-site installation, Wi-Fi setup, and retail-staff training.
JD fit Full fixture lifecycle · budget & vendor ownership · global brand localization · field execution
LG BestShop AI Home booth — transparent OLED + connected IoT
Project 02 · Global Stage & Campaign
Interactive Demo Zones — IFA Berlin · KBIS
Campaign-driven pop-ups, immersive demos & data-driven online conversion
IFA Berlin · AI Home Zone
Storytelling for a large-format display in a smartphone-screen concept; selected key ThinQ ON features by traffic & impact and built a "A Working Mom's Day" narrative. Ran on-site zone setup, visitor-flow design, and device troubleshooting.
LGE.com Online Campaign
Distributed a 7-episode AI Home series across YouTube and ThinQ App, compared CTR by channel, then pivoted to a ThinQ-App-exclusive campaign for loyal users; tied a purchase event to survey participation.
KBIS USA · Demo App
Led scenario planning for a trade-show demo app using ThinQ 3D HomeView — clicking an IoT device in 3D space triggered the real device, demonstrating the AI Home ecosystem to global partners.
3-week purchase volume approached LGE.com AI Home's full monthly sales.
JD fit Campaign-oriented temporary pop-ups · interactive demo zones · seasonal refresh · data-driven recommendations
Project 03 · AI Innovation
Personalized AI Agent — Prompt & Orchestration
Internally scouted to LG's AI Home core SW organization after the retail launch
Scope
Leading Long-Term-Memory (LTM)–based personalization for North-America-facing premium refrigerator & oven agents — turning retail insight into product experience.
What I Own
• Designed the LTM DB schema (preferences · dietary restrictions · household composition)
• Documented prompt guidelines for personalized responses by user segment
• Led SLM on-device vs. cloud-orchestration architecture discussions with engineering
JD fit Preferred qualification — prompt/context engineering · agent orchestration · ongoing AI skill development
Project 04 · Rounz
AI Eyewear Retail — Face-Shape Recommendation UX
ESTsoft affiliate · AI glasses commerce (B2C app + in-store smart mirror)
Trend & Strategy
Read the fast-rising Korean trend of personalized beauty & fashion consulting; observed and interviewed customers at Pangyo & Gangnam flagship stores.
Redesign
Added "why this frame suits your face" consulting copy; shifted from a single top pick to ranked 1st–3rd recommendations (gamification) to drive try-on; integrated a backend algorithm to prioritize in-house PB products.
JD fit Directly relevant to Ray-Ban Meta — eyewear retail UX & in-store smart-mirror experience
Project 05 · Rounz
In-Store Smart Mirror → Purchase Funnel
OCR enhancement · virtual try-on · cross-selling
OCR Screen (Awareness → Interest)
Real-time CMS detail (material, thickness) added to the smart-mirror OCR screen, plus a FAB routing to face-shape recommendation — strengthening the funnel into the core feature.
Virtual Try-On FAB
Placed a virtual try-on FAB on product detail pages, validated by Firebase A/B test before launch; optimized entry points and added share / face-filter retention features.
JD fit Field merchandising · demo/display optimization · A/B-tested, KPI-driven iteration
Impact
Project 06 · 4DReplay Korea
Global English Collaboration — FOX · USGA
Real-time multi-angle streaming SDK supplied to US sports broadcasters
Role
Global Project PM for US partners (USGA · FOX · Samsung Electronics). Integrated our SDK into the FOX App with Samsung sponsorship to launch a nationwide NCAA live broadcast; led Galaxy Fold/Flip UX planning.
English Technical Leadership
Directly led English-language technical conference calls for requirements definition and server-integration flow design on a DAU 1M+ USGA app.
2021 launch success → 2022 renewal; added MLS · NCAA global references.
JD fit High-level business & technical English · navigating complex international stakeholder structures
